Pricing Tools
Pricing & Profit Tools for Small Businesses
Free tool - no sign-up - runs in your browser
Free calculators for owners who set prices. Find a selling price, check markup and margin, work out break-even, and compare what a price rise, a discount or a new hire would do to profit. Every result shows its formula, and your numbers never leave your browser.
What do you want to decide?
- Product pricing calculator Set a price from your costs, fees, VAT and the margin you want to keep. Open the tool
- Markup calculator Turn cost and price into markup and margin, or work backwards from either. Open the tool
- Break-even calculator See the units and revenue that cover your fixed costs, and what a profit target needs. Open the tool
- Profit scenario simulator Compare a price rise, a discount, a cost cut, a hire or an ad budget side by side. Open the tool
How these tools work
One transparent model
All four tools use the same cost-volume-profit model taught in managerial accounting: price minus variable costs gives the contribution of each sale, and contribution minus fixed costs gives operating profit. The formulas are printed on every page so you can check them.
Private by design
The arithmetic runs in your browser. The numbers you type are not sent to our server. Saved scenarios stay in this browser, and a share link keeps them in the part of the address that browsers never send to a server.
What the tools do not do
They do not predict how customers will react to a price, forecast cash in the bank, or calculate tax. Where a result depends on an assumption - for example how many extra sales an ad budget brings - you enter that assumption yourself and the result is labelled as modeled.
Sources and method
- U.S. Small Business Administration - Break-even point
- U.S. Small Business Administration - Plan your business
- OpenStax, Principles of Accounting Vol. 2 - Contribution margin (3.1)
- OpenStax, Principles of Accounting Vol. 2 - Break-even point in units and dollars (3.2)
- Shopify - Markup vs. margin
These tools model your own inputs with standard formulas. They are for planning and education, not financial, tax or legal advice.